The Legacy Mountain Story Part 2

As well as having among the best designed and built cabins, a truly beautiful amenities complex and the premium view of the Smokies, Legacy Mountain Resort also has a dedicated management company that is a division of the highest producing management group in the area.

When Legacy started renting cabins on the Legacy Mountain Resort program they used a concept that was a new wrinkle in the local management market. Rather than marketing individual cabins, legacy chose to market the resort booking cabins by their style rather than as individual entities. If it had worked it would have been a brilliant idea. By being able to “jigsaw” the bookings on each style of cabin among their inventory, they would have been able to book more nights per cabin because they would have had fewer dead nights that could have been rented if potential rentals had not overlapped. More nights means more money so each cabin could have grossed more with their original program.

Reinventing the wheel is always tricky and rarely successful and here is a case in point. The average cabin renter wants to see pictures of the specific cabin they are renting and want the cabin to have an evocative name rather than an impersonal designation such as Greenbriar #32. Cabin renters want to have in their mind a specific mountain getaway, not, in effect, a “motel room” that will be determined by what’s available when they get there. In the 4th quarter of 2009 Legacy Mountain Resort changed their program to reflect reality and offers specific cabins like all the other management companies in the Smokies. This has shown immediate positive impact on their rentals with that artificial handicap removed. Since their program only represents properties at Legacy It is now, probably the best choice for an owner at Legacy Mountain.